OFFER FROM THE SPORTS BUSINESS JOURNAL

The Ultimate Sports Business Story: The Story Behind the Making of the
Super Bowl

On January 26th, SportsBusiness Journal will publish a special issue
covering the history of the Super Bowl.  We'll cover the game that has
become the largest one day event in sports from its origins to its
present day status as a marketing and media juggernaut.

The January 26th issue is a not-to-be missed opportunity for every
educator involved in teaching sports business!

Coverage will include;

The History: A look at the origins dating back
to the initial Super Bowl played in Los Angeles
in 1967 to its mega status today.

The "Super" Cities: A profile of the cities
that have hosted this week-long extravaganza.

The Media: From the best and worst Super
Bowl commercials, to the highs and lows of
ratings, to the impact of new media.

The People: The biggest deal makers,
showmen and visionaries.

On the Ground: From ticket sales and distribution to
merchandising, from crowd control to protecting
against guerilla marketing and counterfeit
merchandise.

Tampa 2009: Profiles of the key players in Tampa's bid
and background on the city's bid and how it plans to
make this the most successful staging of the
game ever.

Taking Advantage of this Opportunity
If you would like extra copies of this issue (think ahead to your fall
09 classes!) we will be taking pre-orders until 5pm on Monday, January
19th. Each issue is $5 and must be paid upfront to reserve your copy.

Once the issue is published, there will be a limited supply and issues
will be sold for $7 a copy.

Don't delay! Please call 1-800-829-9839 and ask to reserve the Super
Bowl Issue today!

OE2 NEWSLETTER

The Small Business Development Center is announcing a new issue of the OE2 newsletter on
Entrepreneurial Education.  The newsletter is complete with information on:

*          Risk Management for Small Business: Available on CD-ROM
*          Training: an online introduction to Entreskills

 *         Web Links: We are always prowling the Internet, searching for
websites that might be useful to teachers and/or fun for their students.

*          Congratulations for Donna Shepardson: The Clinton A. Reed
Outstanding Business Educator for 2008

*          Up Coming:

            *          An Entreskills chapter on Succession Planning
*          National Financial Literacy Challenge

To get a copy of the newsletter go to:

http://www.nyssbdc.org/oe2/Newsletter/2008/12/11.html

FACTS WE  MAY OR MAY NOT KNOW

In 1973, 20% of all jobs required some post  high school education or training
In 2008, 60% of all jobs required some post high school education or training

The age at which a person gets their first job that they will stay at for more than 3 years is
34 years of age.

When a student graduates from high school, it will be an average of 8 years from their graduation date
before they will hold a job for at least 1 year.

40% - 50% of American youth between the ages of 16 and 34 bounce back and forth between
work and school and the military, in and out of the workforce

560,000 youngsters graduate in the upper half of their class and don’t get a degree in 8 years.
Most are from families with income under $35K

RESEARCH RESULTS PROVE CTE WORKS

A study of career academies in the San Francisco Bay Area found that students enrolled in
career academies had the following successes compared with non – academy students in the
same schools:

1. Grade point average is nearly 0.5 of a grade higher
2. Test scores are 30% to 40% higher
3. Drop out rate is 50% lower
4. 8.2% more continue to two and four year colleges
5. 15.9% more go to four year colleges

AP ACCOUNTING INITIATIVE

Currently, there is an ongoing initiative to create a course and exam in Accounting
that would hopefully be adopted by the College Board.  As you may already know, the College Board
owns all AP courses and the “AP” designation.  This initiative is being led by two college
accounting instructors who are also CPA’s.    The two instructors have been told that the
College Board will hear proposals for new courses and will accept proposals in 2012.

Prior to 2012, the proposed course will be piloted throughout the country.  Currently being run
on a small scale, the pilot is in its second year and is being implemented by 20 teachers
in ten States.

BTA and SED are discussing the steps to work with the group as part of the pilot.

I will share more information as it becomes available.

dfd