CTE

Career & Technical Education

Corporate Communications

Brockport High School

Students will assess their own skills, abilities and interests and will relate that knowledge to a career field that utilizes those capabilities. Students will then study:

  • elements of effective public speaking and develop a presentation;
  • expository writing and create various types of resumes and complete various types of application forms;
  • interviewing techniques and role play diverse job and college interviews.

To expand students' understanding of Corporate America, they will learn "Business English" and demonstrate knowledge via effective memos, letters, and reports. Students will involve electronic communications, graphic communications, and myriad computer technologies. Finally, students will utilize skills, abilities and interests refined and developed through the course to solve an actual business situation and create a portfolio showcasing their solutions. Throughout the course, students will move from the perspective of the individual to the perspective of a team member. Students will move from a personal awareness to their potential in a corporate environment.

Units of Study:

  1. 1.Personal Profile and Career Exploration
    • Assess personal interests, aptitudes, skills, and values, matching them to appropriate career choices
    • Understand how good career choices enhance self-esteem
    • Research career information on the Internet
    • Access on-line employee bios
    • Develop personal/career profile
  2. Principles of Communication
    • Introduce journal writing process
    • Grammar, language, and usage
    • Interpersonal communication skills
    • Principles of public speaking
  3. Application Processes
    • Job and college applications
    • Job and college interviews
    • Acquiring a letter of recommendation
    • Resumes and cover letters
  4. Business Communications
    • Technical Writing
    • Letters, memos, and e-mail
    • Business reports using chart/spreadsheet, word processing, and graphics software
  5. Teamwork Strategies/Introduction of Final Project
    • Goal setting
    • Group dynamics
    • Leadership exercises
    • Negotiating activities
    • Motivation techniques
    • Resource management
  6. Graphic Communications
    • Brochures, newsletters, ads, and reports
    • Photo editing
    • Slide presentations
    • Integration of software applications
  7. Computer Technologies
    • Digital camera, video camera
    • AverKey, LCD panel, projection unit
    • Color scanner
    • Download files
    • Review of application software
  8. Presentation of Final Project
    • Case study analysis
    • Multimedia presentation

Corporate Communications

(Resources Used)

  • 1.Corporate View (Orientation)
  • Karl Barksdale and Michael Rutter
  • South – Western Educational Publishing
  • Cincinnati, OH 1999
  • 2.Corporate View (Corporate Communications)
  • Karl Barksdale and Michael Rutter
  • South – Western Educational Publishing
  • Cincinnati, OH 2000
  • 3.Learning Microsoft Office 97
  • Iris Blanc and Cathy Vento
  • DDC Publishing 1997
  • 4.Portfolios for Teaching and Learning
  • Monroe 2 – Orleans BOCES
  • Spencerport, NY 1999 – 2000
  • 5.Business English and Communication
  • Lyn R. Clark, Kenneth Zimmer, and Joseph Tinervia
  • Glencoe/McGraw – Hill
  • Westerville, OH 1995
  • 6.Technical Writing for Success
  • Sue Mehlich and Darlene Smith – Worthington
  • South – Western Educational Publishing
  • Cincinnati, OH 1977
  • 7.Leading Teams: The Skills for Success
  • Sam R. Lloyd
  • American Media Incorporated
  • West Des Moines, IA 1996
  • 8.Supreme Teams: How to Make Teams Really Work
  • Peter Capezio
  • National Press Publications, Inc. 1996
  • Other resources: news articles/programs, WWW/internet, professional journals, as well as community and business personnel
Last Updated: May 15, 2009