Corporate Communications

Collaborative Curriculum Development Project

 

 

Course was originally conceived and developed by D. Cummings and M.K. Rosecrants of Brockport High School, April,1998; and updated January 2002 during a collaborative curriculum development project involving business/marketing education staff from the following New York State school districts:

Albany City School District

Averill Park Central School District

Ballston Spa Central School District

Bethlehem Central School District

Brockport Central School District

Burnt Hills Ballston Lake Central School District

East Greenbush Central School District

Fort Plain Central School District

Guilderland Central School District

North Colonie Central School District

Salem Central School District

Schodack Central School District

Valley Stream Central High School District

Wappingers Central School District

Waterford-Halfmoon Union Free School District

 

CORPORATE COMMUNICATIONS

Course Description:

Corporate Communications is a 1-unit specialized interdisciplinary business course related to the English Language Arts learning standards. This course is designed to provide students with the skills and strategies necessary to communicate successfully in the corporate/business world. They will learn to analyze information, compose documents, develop and strategize concepts and ideas, and present information to others in a professional manner. Students will learn to apply the principles of technical communications to their work. As outlined in Commissioners Regulations 100.5(a)(7)(iv), for students who have successfully passed the required English Regents examination and upon local educational agency approval, a specialized course may be used to fulfill one of the four units of English required for a Regents diploma.

Content Outline

Business Info Systems

English Standards

I. Foundations of Communication

                         A. Delivery

- Defining your audience
-Tone
-Style
-Barriers

B. Ethics

- Responsible communication
- Legalities
- Practicalities
- Plagiarism

II. Technical Communications

A. Technical reading and analysis

- Corporate annual reports
- Budgets
-Technical manuals

B. Technical writing

- Grammar, language, and usage
- Editing and proofreading
- Note taking
- Media writing
- Corporate communications
- Electronic Communications
> Personal e-mail
> Faxes

 

III. Verbal Communications

A. Principles of public speaking/presentations

- Conquering the fear of speaking
- Communication pitfalls
- Conversation skills
- Getting your message across
- Audience visuals

B. Report presentation

C. Giving and receiving directions/instructions

 

IV. Work-Based Communication

A. Effective message taking

B. Negotiations

 

C. Mediation

 

D. Electronic

- Business e-mail
- Facsimile Transmission (Fax)
-
Video conferencing
-
Scanning
-
Telephone conferencing
- Web publishing
-
Voice mail

V. Teamwork Strategies

 

A. Goal setting

B. Group dynamics

C. Leadership skills

D. Resource management

E. Interpersonal communications

- Note taking

- Barriers


VI. Graphics Communications

 

A. Brochures, newsletters, ads, and reports

B. Photo editing

C. Slide presentations

D. Story boards

 

VII. Personal Profile

A. Assess interests, aptitudes, skills, and values, to make career choices

B. Research career

C. Develop personal/career profile

 

VIII. Application Strategies

A. Job and college applications

B. Job and college interviews

C. Acquiring a letter of recommendation

                           D. Resumes and cover letters

 

 

 

Pg. 209-217

3A, B

 

 



1A2, 1A3, 4B1



3

3A, 3D

3D
3D, 4C
3D

3A


3A
3A
3A
3A
3A
3E
3E
3E

 

3B

3B

3B
3B
3B
3B
3B


3B


3B, 3C

 

3C, 4C, 6A, 6B, 6C


3C, 6A, 6B, 6C

6A, 6B, 6C

 

6A, 6B, 6C

 

3E, 4D

 

 

 


6A, 6C

 

 

5B

 

 

 

 

 

 

2B

 

 

 

 

 

 

6A

 

 

 

 


3A, 5A, 5B

 

 

 

 

 

 

 

 

 

 

1G, 1L , 4B

3F, EG, 4A, 4B

 

 



4B, 4C, 4F

 

 


1A, 1F, 3A

1A, 1D, 3A

1B, 1E, 3D
1B, 1E, 1I
1B, 1E, 2I

2J, 3F


1L, 2I, 2J, 3G
1K, 3B
1C,
1G, 1H

1C, 4D
4D, 4E
4D, 4E

 

3E, 3H, 4A, 4C

3H

4A
4C
4C, 4E
4E
4D



1G

4E

 

IB, 4E


1B, 1C, 1D, 1E, 1F, 1H, 1I, IJ

3A, 3B, 3C, 3D, 3E, 3F, 3G, GH
4A, 4B, 4C, 4F


1B, 1C, 1D, 1E, 1F, 1H, 1I, IJ
3A, 3B, 3C, 3D, 3E, 3F, 3G, GH
4A, 4B, 4C, 4F


4D

 

 

 

 

 


1D, 1E, 1H

4A, 4B, 4C

4D, 4F

2D

2J

1F, 1I, 1K

1D



3A, 3B, 3E, 3F, 3G

 

3A, 3B

3G

3E, 3G

3E, 3F, 3G

 

1H 1I

1D, 1E, 3F,


1E, 1H, 4A,

1H, 1I

 

1F, 1I, 1L, 3D, 3E, 3H, 3J, 4A,4B, 4E

F, 3D, 3E, 3H, 4A

1I, 3D, 3E, 4A,

3H, 3J

3J, 4B, 4E