Educational Design and Technology


Effectiveness of library media program policies and resource use in meeting the needs of students is reported throughout the school community


Share evidence that ties research findings with what is happening in your school. Connect research findings with what your school library provides that can’t be found anywhere else in the school. Show that the library’s unique services are important to students. Give that information a face with anecdotes from or about actual students.

What do students know and what are they able to do because of your library and instruction? Clearly demonstrate that school libraries and media specialists play vital roles in preparing students for success. True advocacy messages from school librarians are student centered. 

While the goal of evidence based practice is to improve practice and inform decision making, the gathering and use of qualitative and quantitative evidence collected for this purpose can be a powerful and multifaceted resource for building advocacy.
[From: Logan, Debra Kay. Putting Students First. American Libraries. v. 39 no. 1/2 (January/February 2008) p. 56-9]

Additional Reading

Todd, Ross. 2008. The Evidence-Based Manifesto for School Librarians: If School Librarians Can't Prove they Make a Difference, They May Cease to Exist. Ross Todd reports on Evidence Based Practice (EBP) and the 2007 SLJ Library Leadership Seminar, discussing the role and need for Evidence Based Practice. School Library Journal, 4/1/2008. http://www.slj.com/2008/04/librarians/the-evidence-based-manifesto-for-school-librarians/#_ external link

Freda, Cecilia. Promoting Your Library Program: Getting the Message Out. Knowledge Quest. v. 36 no. 1 (September/October 2007). p. 48-51.

Loertscher, D. Advocacy through Statistics, Research, and Major Reports. Teacher Librarian 36.2 (2008): 46-46. Teacher Journals, ProQuest. Web.  28 Oct. 2009.

Jensen, Amy. Presenting the Evidence: Librarian’s Annual Report to the Principal. Knowledge Quest, Volume 37, Number 2, November/December, 2008.

Web Resources

Johnson, Doug.
Program evaluation is about measurement, but it is also about making meaning of those things quantified. This booklet aims at providing guidance for school library media specialists in doing both.

What Gets Measured Gets Done - A School Library Media and Technology Program Self-Study Workbook external linkPDF (591KB).

AASL School Library Program Health and Wellness Toolkitexternal link

  • Marketing and Education - Step 3: Program Promotion
    Build promotional efforts around stakeholder needs. Leverage the library program through messages that reveal how the library serves and meets the needs of stakeholders.
  • Program Design - Step 4: Evaluation and Evidence
    Collect and analyze relevant data about programs, resources and services. Measure what is important to stakeholders. In the case of school libraries, one of the primary things to be measured is student learning and the impact on student achievement.
  • Marketing- Step 5: Share Findings
    Organize and utilize the data that shows contributions to educational goals.

Last Updated: January 26, 2015